Insights
Thinking on digital products.
Articles on SaaS, custom software, and web development - written for people who build products, not just read about them.
SaaS7 min read
What to define before building your SaaS MVP
The decisions you make before writing a line of code determine how much you need to rebuild six months later. Here is what actually matters.
Digital Solutions5 min read
When custom software makes sense for your business
Off-the-shelf tools solve 80% of the problem. Here is how to think about the remaining 20% - and when the investment in custom software pays off.
Web6 min read
Why your website should work like a product
A website isn't a finished artefact. Treating it as one is costing you more than you think - in opportunity and in maintenance overhead.