Forma

Intended audience

Residential and commercial clients looking for a contemporary architecture firm; property developers evaluating potential studio relationships.

Problem explored

Architecture studio websites often fall into two traps: overdesigned portfolios that obscure practical information, or generic agency templates that fail to express the studio's design sensibility.

Product goals

• Express the studio's architectural voice through the website's own design language
• Make project work browsable with clear category and scale filtering
• Provide editorial space for studio thinking and longer-form writing
• Create a clear, low-friction inquiry path for prospective clients

Project scope

• Brand-led art direction and visual design
• Project portfolio and editorial content structure
• Headless CMS setup and content modelling
• Front-end build, performance, and accessibility

Design approach

Dark surfaces, precise type, and generous image treatment. The project grid is intentionally asymmetric - each project thumbnail is sized by significance, not algorithmic equality. Studio writing lives in a separate editorial section with long-form formatting.

Technical approach

Statically generated from a headless CMS with incremental revalidation. Images served via a CDN with automatic format detection and responsive sizing. Accessibility-first navigation and focus management.

Intended outcomes

These are design intentions from a concept project, not measured results.

• Intended to position the studio as design-led in a market dominated by traditional practice websites
• Editorial section designed to support SEO and direct organic discovery
• Inquiry form designed to pre-qualify projects and reduce inappropriate briefs