Orbit

Intended audience

Product managers, growth analysts, and founders at B2B SaaS companies with 500–50,000 monthly active users.

Problem explored

Growth teams were working across multiple disconnected tools to understand user behaviour. Context was lost in translation between analytics, CRM, and product tools.

Product goals

• Consolidate key product and usage metrics into a single, coherent view
• Enable teams to segment users and track cohort behaviour over time
• Reduce time-to-insight from hours to minutes
• Support multi-tenant data isolation for agency or reseller models

Project scope

• Product strategy and information architecture
• Dashboard UX and data visualisation system
• Multi-tenant backend and event ingestion API
• Web application build and deployment

Design approach

The interface was built around information density done right - compact enough for power users, structured enough for less technical stakeholders. A consistent data grammar across all chart types reduces cognitive load as users move between views.

Technical approach

Multi-tenant PostgreSQL with row-level security. Event ingestion via a queue-based API. Aggregate views precomputed with scheduled jobs. Frontend built on React with server-side rendering for critical dashboard paths.

Intended outcomes

These are design intentions from a concept project, not measured results.

• Intended to reduce analyst context-switching by centralising key metrics
• Designed to support cohort analysis without requiring SQL knowledge
• Multi-tenant model intended to support reseller and agency workflows